Horse businesses don’t fail from the lack of horse knowledge. They fail from the lack of financial knowledge, business management and discipline. Recording your business on your phone, then using a separate financial program and accountant is time consuming, inefficient and expensive. It risks missing transactions. equineGenie is a onetime entry that assists you with business management, operations, financial transactions with statements and analysis, depreciation, inventory and manages your cash. equineGenie is your business partner, accountant and teacher all at the lowest cost of ownership.